Strategic consultant · Family-business specialist · Builder of leaders
You're in the business. That's why you can't see the dots.
I help business owners make the hardest shift there is — from working in the business to working on it. What changes: who you become as a leader, and what the business is capable of without you in it every day.
FAMILY by DESIGN.
FAMILY is what we build. The DESIGN Method is how we build it.
The problem
You can't read the label from inside the bottle.
Businesses don't stall because owners aren't smart. They stall because owners are inthe business — running the day — and can't see the patterns from that seat. The succession that nobody's actually planning for. The communication that's drifted. The systems that worked at $2M and quietly break at $20M. You know something's off. You can't quite name it. That's the job.
Two frameworks, working together
FAMILY is the content. DESIGN is the discipline.
Six domains of work we build across the program. Six steps of discipline we apply to every priority, every quarter, every hard decision — during the program and for the rest of your career as an owner.
FAMILY · what we build
Foundations, Alignment, Management, Innovation, Leadership, Yield & Feedback. The six domains of a durable business.
Explore FAMILYDESIGN · how we build
Discover, Envision, Strategize, Implement, Govern, Nurture. The discipline applied to every strategic question, forever.
Explore DESIGNThe Architecture
Six modules. One transformation.
The Architecture is the signature program where the two frameworks meet your business. Monthly sessions. A working system. Bound companion books. Structured, disciplined work — month by month, module by module.
Why work with me
Four things most advisors in this space can't say.
30+
Years advising owners
Three decades across Fortune 500 boardrooms, startups, and family-owned businesses. Pattern recognition earned the hard way.
I live it
Practitioner, not theorist
I own and operate my own multi-office family business. When I talk about succession, I’m reporting from the same seat you’re sitting in.
6 + 6
Two frameworks, not one
FAMILY names the six domains we build. DESIGN names the six steps we use. The content and the discipline, held together, across every phase of the program.
Monthly
A program, not a sprint
A committed cadence of monthly sessions, structured work, and bound companion books. Built for transformation that holds, not a quick fix that fades.
Who I help
Owners ready to build something durable.
Family enterprises, founder-led businesses, and established mid-market companies. Typically 5 to 250 people, $1M to $250M in revenue. The common thread is willingness to do the structural work the next chapter requires.
See if this is youThe shape of the right owner
Built something real. Ready to build something durable.
- 5 to 250 people, $1M to $250M in revenue
- Owner or co-owner with authority over major decisions
- Built through hard work; the model has reached its limits
- Ready to work on the business, not just in it
- Willing to commit to real structural work
How I help
One flagship program. Four practice areas.
Flagship
The Architecture
The structured flagship transformation program. Monthly sessions, bound companions, a 21-tab working system.
Learn moreConsulting & Coaching
Long-form transformation engagements for owners and leadership teams. The Architecture lives here.
Learn moreFamily Enterprise
Multi-generational family businesses navigating governance, succession, and continuity.
Learn moreEntrepreneur Strategy
Founders and CEOs scaling beyond the founder-dependent stage.
Learn moreFrequently asked
Questions I get often.
What is the FAMILY Framework Architecture?+
A structured, multi-module transformation program for business owners ready to move from working in the business to working on it. Six modules. Monthly sessions. A working system. Bound Client and Advisor Companion books. Built around the FAMILY Framework and powered by the DESIGN Method.
Who is this program for?+
Owners or co-owners of businesses with 5 to 250 people and $1M to $250M in annual revenue. Family enterprises, founder-led businesses, and established mid-market companies. The common thread is willingness to commit to structural work — not a quick fix.
How is this different from hiring a business coach or a consulting firm?+
A coach works on you. A consulting firm does the work for you for a quarter and hands it back. The Architecture program does neither. It's a structured, month-by-month practice you build into the business, with a consultant walking the discipline alongside you through the program. The goal is a business that runs on structure, not on presence.
How much does the program cost?+
Pricing starts at $1,964 per month, and total program investment is scoped in the discovery conversation — every engagement is sized to the business, the team, and the specific work ahead. The 15-question Readiness Assessment tells you in fifteen minutes whether the program fits where you are today, before any conversation about investment.
What is the DESIGN Method?+
FAMILY names the six domains we build (Foundations, Alignment, Management, Innovation, Leadership, Yield & Feedback). The DESIGN Method names the six steps we use to build each one: Discover, Envision, Strategize, Implement, Govern, Nurture. FAMILY is the content. DESIGN is the discipline. Six letters and six steps, used together.
Do you work with businesses that aren't family-owned?+
Yes. Family Enterprise is one of four practice areas, alongside Consulting & Coaching, Entrepreneur Strategy, and Financial Analysis. The Architecture works for family businesses, founder-led businesses, and established mid-market companies alike. The diagnostic and the readiness work the same across contexts.
Start here
Two assessments. Pick the one that fits.
The 10-minute FAMILY diagnostic scores your business across the six domains. The 15-minute Readiness Assessment scores you on fit for the Architecture program. Start with whichever feels more urgent.